The offering is a pair of entities, operating collectively to help clients quantify and communicate the business value of their products and services by providing technical marketing assets, sales tools, and client success services. One entity represents operations in the U.S., the second represents operations in Europe, the Middle East, and Africa (EMEA).

Key Aspects:
• Diversified business model with three revenue generating segments
• Subscription model offers great margins and recurring revenue streams
• Global presence with clients in North America, Europe, and Asia
• Approximately 80% of sales is repeat business
• 100% independent and vendor-neutral
• Trusted by several major tech industry players such as AWS, Salesforce, Oracle, and Cisco

Opportunities:
• SaaS segment of the business has grown from 15% to over 45% of revenues since 2018
• Industry demand for the company's offerings is expected to grow as businesses increasingly adopt IoT, cloud, and networking services
• Ability to become a part of a larger sales, service, and marketing SaaS solution
• Increase brand awareness efforts as the business has made a minimal investment in marketing and does not currently have an enterprise sales team focused on accelerating growth
• Reduce outside expenses by bringing more consulting staff

Headquartered:
• The offering operates as a cloud-based business with employees working remotely across the US

Current Markets:
• The offering is headquartered in the U.S. with a client base located across North America, Europe, and Asia. Its client success and business value engagements span virtually every industry.

Real Estate:
• Beginning in 2020, the company's team works remotely due to COVID-19. The staff migrated from a physical office space in California to using virtual office services.

Shareholder Objectives:
• The majority shareholder is seeking the right strategic partner to accelerate growth opportunities and would like to remain with the company post sale.