Question 1

Is this really free, and am I obligated to sell if I use it?

Accepted Answer

Yes, it's completely free, and using it doesn't obligate you to list or sell anything. Plenty of owners use it just to see where they stand today.

Question 2

Is my financial information kept private?

Accepted Answer

Yes. Your information is kept private and protected under CCPA.

Question 3

What's the difference between the Industry, SDE, and Combined numbers?

Accepted Answer

Industry valuation compares your business to others in your space based on market trends and performance. SDE valuation is based on your earnings, including owner salary and add-backs, the standard method for valuing small businesses. Combined blends both for a fuller picture. You can toggle between all three on your results screen.

Question 4

Do I need to create an account or sign up for anything to use it?

Accepted Answer

No account or login is needed.

Question 5

I'm not ready to sell yet, can I still use it?

Accepted Answer

Yes. Plenty of owners use it just to understand where their business stands today, with no plan to sell soon.

Question 6

Do I need exact financials, or is an estimate okay if I don't have my numbers memorized?

Accepted Answer

Your best estimate is fine. This tool is built to give you a range, not a penny-perfect figure.

Question 7

How long does the valuation take?

Accepted Answer

About two minutes for the questionnaire. You'll see your range as soon as you submit your contact details.

Question 8

How accurate is the estimate compared to a real appraisal?

Accepted Answer

This gives you a real, data-backed range in minutes, not a final number. A formal appraisal also factors in things this tool doesn't ask for, like your specific contracts, lease terms, and equipment condition. For a full, detailed valuation reviewed by a CPA, book a free meeting with an advisor to learn more.

Question 9

What if my business doesn't fit neatly into one industry category?

Accepted Answer

Pick whichever option is the closest match, or choose General/Others if none fit well. Your advisor can factor in the specifics of your business when you talk through your precise valuation.

Question 10

My profits have been flat or declining, will that hurt my estimate?

Accepted Answer

It's factored into your range, not a disqualifier. Flat or declining trends are one input among several, the same way growth is. Your advisor can also help you understand what's driving it.

Question 11

What counts as a non-operating asset?

Accepted Answer

Anything your business owns that isn't part of daily operations, like real estate, extra vehicles, or investments held on the books. Your best estimate is fine if you're not sure.

Question 12

Does it matter that I'm not involved in the business day to day?

Accepted Answer

It does, and that's exactly why we ask. A business that runs without the owner present is often worth more to a buyer, since less depends on you personally staying on after the sale.

What's Your Business Really Worth?

Industry Type

Your business estimated value is

Get your valuation in three steps

Tell us about your business

We calculate it three ways

See your range

A clearer view of what your business could be worth.

Backed by real deal data, not a generic formula

Three valuation methods, not one

100% free

Kept private

Minutes, not weeks

Schedule a free call with your M&A advisor for personalized expert advice.

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August 2026

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The 30-Day Exit: Iron Grill BBQ's Record-Breaking Sale

Know what your business is worth, then talk it through with an advisor.