A fully integrated print catalogue and e-commerce company that markets professionally designed and easy-to-maintain silk floral arrangements, artificial plants, and trees. The company utilizes a proprietary design and assembly process to differentiate itself from its competitors in the artificial plants and flowers segment of the home décor industry. These processes have afforded the company a repeat purchase rate of 37% and a gross margin across all product categories of nearly 80%.
Summary Investment Considerations
- The company is a well-known online and catalogue retailer of floral arrangements.
- Provides a highly differentiated offering of custom silk floral arrangements and artificial plants and
trees.
- Uses a combination of catalogue and online marketing to sell direct to consumers and business.
- Owns a growing database of over 400k customers, 37% of which have been repeat buyers to-date.
- Had a catalogue circulation of 3.2M in 2022
- Has a 43,000 sq. ft warehouse and assembly facility in the Midwest.
- Founders are looking to sell and fully exit the business after a transition period.
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