Established in 2008, this nutraceutical company has provided health & beauty supplements, initially B2B only, to some of the largest national retailers in the industry. This includes but is not limited to GNC, The Vitamin Shoppe, as well as regional chains such as Smoothie King, Hi-Health, and Fresh Vitamins. Like other businesses, COVID changed the trajectory of the business, and since has pivoted to include B2C, and is now focusing on the direct-to-consumer experience. With its direct-to-consumer marketing efforts only beginning in 2021, B2C now accounts for approximately 40% of its annual sales, and 60% B2B. With 16 years in the health and wellness industry, and monthly use products, repeat buying for the product line accounts for the majority of its sales, while organic growth continues to positively trend across multiple categories. With this new trajectory and the size of the supplement industry, this company is well positioned for limitless growth, under the right supervision and care.
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