Senior Digital Marketing Specialist

Who are we ?

At Openfair, we are determined to be a game-changer for entrepreneurs and business enthusiasts by providing them with exceptional business acquisition opportunities in Canada and the United States. If you are looking for a dynamic role in a growing start-up and are ready to make a difference, this position is for you.

Your mission :

As a Senior Digital Marketing Specialist at Openfair, you will play a central role in developing our online presence, enhancing our brand identity and broadening our market visibility. You will work closely with our co-founder and product designer, actively participating in defining marketing strategies, creating impactful content, visual design and managing branding initiatives.

Your responsibilities:

• Creating Captivating Content: Develop high-quality, captivating content for blog posts, social media, email marketing, and promotional materials.
• Social Media Management: Create, schedule and manage content across various social media platforms, engage with our audience and foster community growth.
• Email Marketing: Plan and execute email marketing campaigns, including content creation, list management, and performance analysis.
• SEO Optimization: Improve website content for better search engine visibility and increased organic traffic.
• Paid Advertising: Manage online advertising campaigns, including Google Ads and social media ads, to increase brand visibility and conversion rate.
• Brand Identity: Collaborate in the development of the brand, ensuring consistency of message, visuals and overall brand identity.
• Creation of Pitch Decks: Prepare impactful presentations and presentation materials for various stakeholders, including potential partners and investors.
• Planned Content: Establish a content calendar and schedule social media posts and blog posts to maintain a consistent online presence.
• Graphic Design: Occasionally create presentation interfaces based on the application's UI/UX designs and design visual content for marketing materials.

Your qualifications:

To succeed in this position, you will need to bring:

• Your positive attitude and energy.
• 2-3 years of experience in online marketing, content creation and branding.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools and email marketing software.
• Strong writing and editing skills, with the ability to create engaging content.
• Graphic design skills and proficiency in design software (e.g. Adobe Creative Suite) are a plus.
• Experience in social media management and community engagement.
• Exceptional organizational and time management skills.
• A portfolio highlighting your previous work in marketing, branding and design is highly desirable.

What we offer:

• A dynamic and innovative work environment.
• Opportunities for growth and career development.
• A competitive salary.
• The opportunity to create a significant impact within a growing start-up.
• A team culture of performance and collaboration.

To apply :

If you are excited about this opportunity, please send your application to [email protected], including:

• A cover letter explaining why this position interests you and how your skills match our needs.
• Your portfolio highlighting your design work.

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