Business Overview
About the Company
Website Closers® presents a thriving eCommerce Brand that has established itself as a leading seller on the Amazon Platform in the Nutritional Vitamins & Supplements Vertical. Over time the team's expertise and long-term credibility have solidified within the industry through the perfection of the flavors used in the supplements, resulting in rave reviews from fans.
This company focuses on Liquid Supplements, rather than pill or capsule format, to increase the absorption rate of the compounds. While liquid vitamins are well known in the industry as the most potent form of supplement to consume (96% absorption rate) and the most difficult to master, this group has not only mastered it, but they also own the manufacturing plant for the product. The quality and manufacturing control processes differentiates this brand from all the others in the industry – there is no need to work with 3rd party manufacturers, allowing the owner to control inventory, quality and seamlessly develop new products for the marketplace without dealing with huge Minimum Order Quantities normally pervasive in the dietary supplement space.
The company's distinctiveness lies in its aforementioned flavors, exclusive formulas, and commitment to producing all items domestically within the United States through their own facility. Its sales strategy hinges on two primary platforms: Amazon and a meticulously optimized Shopify website; however, Amazon is the vast majority of their sales. The brand has an Average Order Value of $65, bolstered by glowing customer feedback, proven by an unbelievable 50% repeat purchase rate. This recurring revenue reduces the impact of the initial Customer Acquisition Cost and adds to the Lifetime Value of those Customers. A steady and substantial income flow is apparent in this business, which will allow a buyer to easily grow the company and manage any debt service brought on through the acquisition.
Diverse marketing tactics, including pay-per-click advertising, finely tuned email campaigns, impactful search engine optimization, and a robust presence across various social media channels contribute to the company's powerful sales performance. The business thrives consistently throughout the year, reaching its peak during January when individuals commit to New Year's resolutions. Its primary clientele is health-conscious women who frequently purchase supplements for their entire families.
Several KPIs are worth noting:
? 25-Year-Old Brand
? Proprietary Products
? Owned Manufacturing Process
? Multiple Sales Channels
? $65 AOV
? 50% Repeat Customer Rate
? 28 Products
? Sellers Willing to Remain & Prefer Some Equity Roll
? Excellent Reviews
? 157% Industry Growth
? Comprehensive Creative Assets
This promising acquisition opportunity presents a wealth of potential for a capable buyer. The business is poised for continued success with its exclusive products, a sterling reputation among consumers, and an in-house manufacturing facility.
