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OF-KWTTNN03

Online luxury preowned watch and jewelry, 12 years, high net worth GCC clients.

Dubai, DU, AE

Industry

Retail

Sub-industry

Clothing and Accessory Stores

About this business

Business Overview
• Established online luxury preowned watch and fine jewelry resale business based in Abu Dhabi, operating for over 12 years.
• Specializes in sourcing and selling investment grade luxury watches and fine jewelry exclusively through Instagram and WhatsApp.
• Serves approximately 300 to 400 high net worth clients across the UAE and GCC, with a strong base of repeat customers.
• Clientele comprises predominantly UAE and GCC nationals seeking premium preowned timepieces and jewelry.
• Operates a presold business model where products are sourced only after receiving confirmed customer orders and full payment, eliminating inventory risk and minimizing working capital requirements.
• Maintains a trusted international sourcing network of 6 core dealers along with additional supplier relationships worldwide.
• Operates without physical retail premises or inventory holdings, resulting in a lean and asset light business model.
• Benefits from over a decade of expertise in luxury watch and jewelry sourcing, authentication, and customer relationship management.
• Revenue is generated through the sourcing and resale of luxury watches and fine jewelry with a minimum transaction value of approximately AED 22,000.
• Holds a valid UAE trade license.
Products & Services Overview
The business sources and sells preowned luxury watches and fine jewelry from leading international brands. Including Rolex, Patek Philippe. AP, Cartier, Chopard and Piaget. Clients are high net worth individuals, collectors, and investors across the UAE and GCC looking for authenticated timepieces and jewelry through a trusted, discreet channel.
Assets Overview
Intangible assets include a Meta verified Instagram account with approximately 30,000 followers, an active WhatsApp business account operating for over 12 years, TikTok and Snapchat accounts under the same brand name, a well established brand in the UAE luxury preowned market, a loyal high net worth client base of 300 to 500 repeat customers, and a strong international supplier network. The business also holds a valid UAE trade license.

There is no inventory and no significant physical assets or overheads attached to the business.
Facilities Overview
Fully online business with no physical showroom or office; operations are run virtually via social media and remote digital tools, resulting in zero physical overheads.
Capitalization Overview
Sole proprietorship, 100% owned and operated by the founder, who has run the business solo for over 12 years. No outstanding liabilities.